+189% abandoned cart revenue
|
+125% customer opt-ins
|
+45% repeat purchases
|
+189% abandoned cart revenue | +125% customer opt-ins | +45% repeat purchases |
Since October 2025, Caper partnered with Natura Markets to rebuild their email and SMS lifecycle program from the ground up, turning a limited, underperforming setup into a scalable revenue driver.
Client Background
Natura Markets’ lifecycle marketing relied on two outdated flows with limited personalization and data gaps, preventing accurate targeting and leaving significant opportunities to boost conversion, retention, and average order value untapped.
Challenge
Caper rebuilt Natura Markets’ lifecycle program to drive revenue, retention, and personalization, fixing data gaps and using behavior-based content to boost repeat purchases +45%. Lifecycle coverage expanded from two to six optimized flows, including Abandoned Cart, Welcome, Post-Purchase, Winback, Browse Abandon, and Price Drop, leveraging A/B testing, segmentation, and targeted offers.
Our Solution
Natura Markets’ email and SMS program is now a full-funnel revenue engine: driving consistent sales, increasing customer lifetime value, and scaling alongside the business.
Impact
KEY RESULTS
$120K+
Incremental revenue
+125%
Increase in email opt-ins
2.5%
CTR on average
+189%
Abandoned cart revenue
+34%
SMS list growth
6
Lifecycle flows launched
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![Yousuf Soliman, president and CEO of Natura Market]()
“We purchased Natura in August 2024 and really needed help optimizing our lifecycle marketing ecosystem. Nicole brought a sharp, data-driven approach to our lifecycle marketing and delivered results quickly. She streamlined our core flows, improved customer engagement, and unlocked new revenue opportunities through targeted automation. We’d confidently recommend her to any growth-focused eCommerce business.”
-Yousuf Soliman, President & CEO, Natura Market
Let’s make it happen.
Whether you’re looking for lifecycle support or interested in joining the Caper team, start here.
Have something else in mind? We’re all ears.
GET IN TOUCH