Person with their feet up beside a laptop in a relaxed workspace.

LIFECYCLE MARKETING, FROM START TO FINISH.

We build customer journeys that drive loyalty and growth.

Caper is a lifecycle marketing strategy and services company that helps consumer brands communicate with the right person, on the right channel, at the right time.

Let's work together →

We own the journey, end to end

SOUND FAMILIAR?

You know lifecycle should be doing more. It just isn’t.

You’re sitting on untapped revenue.

There’s more value in the customers you already have. You just need to know where to find it.

Your lifecycle program isn’t working.

Campaigns go out. Automations fire. But there’s no clear system guiding next steps.

You have the data. Not the clarity.

You know your customers. What’s harder is knowing who needs what, when, and what will move them.

Lifecycle keeps slipping down the list.

It sits between teams and priorities. So the highest-value opportunities are easy to miss.

The problem isn’t the lack of marketing. It’s knowing what each customer actually needs next.

Customer viewing a personalized restock email on their phone.

Triggered by behaviour, not guesswork.

THAT’S WHERE WE COME IN

Right person. Right message. Right moment.

Every customer is somewhere different in their relationship with your brand. Caper figures out what they need next, then makes the right move at the right moment.

The result? Customer relationships that work harder for your business.

✓ More revenue. Unlock more value from the customers you already have.

✓ Higher retention. Give customers more reasons to stay and come back.

✓ Stronger LTV. Grow the value of customer relationships over time.

✓ Better conversion. Move more customers forward at every stage.

✓ More clarity. Know what’s working and where the biggest opportunities are.

✓ Senior oversight. Someone experienced is watching the whole thing.

WHAT WE DO

Everything lifecycle. Seriously. Everything.

From the infrastructure underneath it all, to the campaign your customer actually sees, we own the lifecycle function end to end.

1

The groundwork everything else depends on. We audit your ESP, integrations, event tracking and deliverability, so your data is clean, connected, and actually usable.

Foundation

Clean data, real opportunity

2

The roadmap that ties it all together. We map the full customer journey and build a lifecycle strategy around your actual business, not just "best practices" borrowed from someone else's brand.

Strategy

3

Where the plan becomes real. Copy, creative direction, automation builds, campaigns and QA, all built by experts, so nothing falls through the cracks.

Execution

4

The right message, to the right person, at the right moment. We listen for behavioural signals to decide who gets what, when, and why, so every send actually feels relevant.

Personalization

5

Nothing ships and gets forgotten. We test, experiment and report on what's working and what's not, so every campaign becomes a lesson that makes the next one stronger.

Optimization

Better results over time

6

Pink paper plane outline with dotted traill

Senior oversight, not a rotating cast of freelancers. Acting as your in-house lifecycle marketing team, we keep cross-functional teams aligned and operate at 10x the speed of a junior hire.

Leadership

Let's work together →

Natura Market box filled with a colourful assortment of packaged snacks and pantry products.

CASE STUDY

In just 6 months!

From two outdated flows to a $500k+ revenue channel.

Caper rebuilt Natura Market’s email and SMS lifecycle program from the ground up, fixing data gaps, introducing smarter segmentation and behavior-based journeys, and turning an underperforming setup into a scalable revenue driver.

+189%

Abandoned cart revenue

+125%

Increase in email opt-ins

+45%

Repeat purchases

READ THE CASE STUDY →

The word on Caper

“Working with Nicole is like tapping into a gold mine. She is a wealth of relevant knowledge and is exceptional at focusing on advising change that drives conversions. I have worked with many consultants in my career, and I place Nicole in my top tier for effectiveness and results-focused feedback. If you have the chance to work with her, take it. You will not be disappointed.”

-Nicole Kosmayer, Co-Founder & COO, Bookmark.com
“Nicole Murphy is an "email Jedi"! She helped Flytographer level-up and grow revenue from our email program through optimizing our flows, campaigns and lists. She is excellent at both strategy and execution and is an absolute joy to partner with.”

-Nicole Smith, Founder & CEO, Flytographer
“We purchased Natura in August 2024 and really needed help optimizing our lifecycle marketing ecosystem. Nicole brought a sharp, data-driven approach to our lifecycle marketing and delivered results quickly. She streamlined our core flows, improved customer engagement, and unlocked new revenue opportunities through targeted automation. We’d confidently recommend her to any growth-focused eCommerce business.”

-Yousuf Soliman, President & CEO, Natura Market
“We have been working with Nicole and her team for a year and they have been instrumental in standing up our Lifecycle Marketing program from scratch. Thanks to their work, we have been able to generate thousands of orders and millions in revenue and have made our entire marketing ecosystem more efficient in order to meet our business KPIs.”

-Nadya Vlassof, Head of Growth, NiaHealth
“Nicole was brought on to revamp our entire lifecycle marketing program, and she exceeded expectations. She began with a thorough audit, identifying key gaps and opportunities, then quickly integrated herself with both our marketing and tech teams to drive execution. We’re extremely happy with her work and would highly recommend her to any team looking to maximize the value of their email and lifecycle marketing programs.”

-Nour Kaiss, CMO, Natura Market